I began my career under the guidance of the late Michael Roberts CBE. Over 13 years, I grew from being his assistant to a trusted collaborator, producing shoots that encompassed both photography and film, including the celebrated Netflix documentary on Manolo Blahnik. This time instilled in me a deep respect for meticulous craftsmanship and the timeless power of narrative.

Stepping into my own creative practice, I directed campaigns for brands like Max Factor, crafting their stories with care and precision. When the pandemic arrived, it brought a shift as well know it. It became a period of introspection and growth, where I explored nutrition, health, and spirituality. Diving into methodologies such as the Gene Keys and dance, I gained a richer understanding of the human experience and the intricate connections between mind, body, and spirit. These insights have become the heart of my work, helping me create imagery that feels authentic and deeply connected.

Today, my work focuses on themes of symbiosis, transformation and our natural state of freedom. Through photography, film, and my creative initiative Joy Solor, I aim to inspire others to embrace life fully, savoring its beauty and wonder. My projects celebrate individuality, creativity, and our shared humanity, inviting people to reconnect with themselves, each other, and the natural world

My personal work also continues to evolve. One of my most meaningful pieces, Innate Child, was taken in Jerusalem on Yom Kippur, a quiet portrait of stillness amidst silence. It went on to win the Best Photography Prize at Sussex Contemporary 2024, a reminder to me that the simplest moments often speak the loudest.

Today, whether I’m shooting a global campaign, a movement-based film, or a portrait in natural light, my intention is the same: to create work that feels alive, grounded, and real. The kind of work that invites people back to themselves.

Clients include:
Vanity Fair, Max Factor, Tatler, American Vogue, Brazilian Vogue, GQ Italy, Financial Times, Porter, L’Officiel, Business of Fashion, Nevison Film, Manolo Blahnik, Yastik by Rifat Ozbek, Bamford, Lenny Niemeyer, Twisted Halo Drinks, Noo Mag Brazil, Farr Festival, Wilderness Festival, PAD Innovations, Troupe.