I began my career working closely with the late Michael Roberts CBE. What started as an assistant role became a 13-year creative collaboration across editorial, film, and long-form projects, including the Netflix documentary on Manolo Blahnik. Those years shaped my eye and my values, teaching me patience, precision, and the power of timeless storytelling.
I then stepped into my own practice, directing campaigns for brands such as Max Factor and developing work with greater intention. During the pandemic, my focus shifted inward. I began exploring health, spirituality, movement, and systems like the Gene Keys, which deepened my understanding of connection, embodiment, and feeling. This period transformed my work, moving it beyond surface aesthetics toward something more intuitive and alive.
Today, my work explores transformation, interconnectedness, and a return to natural rhythm through photography, film, and my creative platform, Joy Solor. At its heart, my work is an invitation to feel more connected to the body, to nature, to one another and to a sense of belonging within a shared creative ecology.
I see all creative work as inherently collaborative. This practice is shaped through exchange, trust, and shared vision, and I welcome connection with people and brands who feel drawn to create together from a place of care, curiosity, and joy.